An old medieval town built on the hard rock of a mountain along the bank of the Neretva river. Pocitelj is an open-air village-museum, a unique monument, a harmonious set of medieval and oriental architecture. It has a long history as a fortified city and has played a very important strategic role during the Middle Ages, during the Ottoman period the buildings were protagonists of public life, such as the Hadzi-Alija Mosque (XVI century), the 'Hammam (XVII century), Turkish baths and schools (makteb and madresa), the Clock Tower (XVII century) located at the top of the hill on which the city stands and offers a wonderful view. Since the 1960s, Pocitelj has hosted the International Art Colony, where artists from all over the world are not only exhibiting their Artwork but because Pocitelj, is one Artwork for itself.

Počitelj - the union of history and art Počitelj, the small town in the south of Herzegovina, is also called "Place at the Citadel" and is geographically placed to the Dinaric Mountains. It formed at all times a natural and strategically important defense and border point. The fortified settlement was first built on behalf of the Bosnian king Tvrtko I in the 13th century. In the following years Počitelj was systematically expanded. In particular, the fort was built by the then ruling Hungarians, but also with logistical and financial support of the Republic of Ragusa (Dalmatia) as an important defense against the campaigns of the Ottomans.

The Ottoman supremacy but also subjugated this area in 1471 and conquered this border point together with the Republic of Venice and Dalmatia. In subsequent years, the settlement was expanded with the typical oriental architecture, the Hadži-Alija Mosque, a Medresa (madrasa), a Hamman (bath), Sahatkula (the clock tower), the Han (inn) and many residential and family houses. In the same family house is the well-known international art gallery, where artists from all over the world come together - not only to exhibit their works since Počitelj forms a work of art as an overall concept.